Why are some people becoming rich in this recession?

Most people are focusing on what the media say, losses in real estate, investments, stock market, retirement, 401K and so on.Most people have no idea of how to recover their losses and are worrying themselves to death by watching the news media every day.However, some people figured out a way to become rich by PARTNERING WITH THE CREATOR OF BILLION DOLLAR BRANDS.
http://www.squidoo.com/rich-during-recession