The effects of sexual and non-sexual advertising appeals and information level on cognitive processing and communication effectiveness. | Science & Technology > Behavior & Cognition from AllBusiness.com

The Effects of Sexual and Non-sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness Previous research on the use of either implicit or explicit sexual imagery in advertising has focused mainly on factors such as the gender of the receiver, the product advertised (sexually or non-sexually related), ...

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