Ticket resellers, why good tickets are scarce

For annual spectacles such as the Super Bowl or the Kentucky Derby, demand for tickets will always exceed supply. But even everyday shows and concerts can sell out quickly. Hundreds of millions of ticket transactions occur online, where hundreds of thousands of fans can shop.

www.consumerreports.org/cro/money/shopping/where-to-buy/ticket-resellers/why-good-tickets-are-scarce/ticket-resellers-why-good-tickets-are-scarce.htm