Journal of Financial Services Marketing - A content analysis of financial services magazine print ads: Are they reaching women?

Journal of Financial Services Marketing is one of the world's leading forums for the latest thinking, techniques and developments in marketing financial services.

www.palgrave-journals.com/fsm/journal/v12/n1/full/4760059a.html

Marketing Banking Services - Pension Plans - Insurance - Saving Schemes - Investment Finance - Personal Finance - Mortgages - Credit And Debit Cards - Loyalty Plans - Brand Management - Cross-selling Products And Services - Customer Relationship Management - Online Services - Customer Profiling - Targeting - Product Positioning - Pricing - Distribution Management - Consumer Finance - Pooled Investment Funds -